Moonstone PR - Digital Marketing

,South Africa
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After achieving my BA Media Communication and Culture degree from Nelson Mandela University in 2012, my relationship with the digital marketing industry began. Starting out as an intern, I worked my way up to a social media manager and copywriter over the span of seven years.

During this time, I always had a hunger to start my own business. This eventually happened in 2020 when Moonstone PR was brought to life.

Why the name? A question that a lot of new businesses are asked. “Moonstone PR” came to me after visiting a gemstone store in Hogsback. I was inspired. And so I lay awake at 1am trying to put this inspiration into action. A lot of research led me to the meaning of a moonstone. The stone symbolises new beginnings, inner growth and strength. It also enhances inspiration, success and good fortune in business – more fitting I could not get!


Social media

• One to five posts per week on all platforms (can be increased)

• Community management

• Paid advertising (optional, but recommended)

Copywriting & PR

• Blog posts, press releases, website articles, website content, SEO keywords

• Press releases are distributed to print, online and broadcast media

• Free month-end AVE report for first two months

Website Design

• Basic one-page website

• Business website

• Business website large

• Standard online shop

Email Marketing

• Two newsletters per month

• Client supplies existing database

Freelance/Virtual Assistance

• Hourly or monthly freelance/virtual assistance services

• Consists of admin, writing, social media, marketing, etc.

Small business package

• R1 000 per month: 1 post per week, community management

• R1 500 per month, 2 posts per week, community management


“Moonstone PR changed my view on PR, from a shallow transaction to a business-relevant relationship. I am deeply impressed with her professional approach, but more than that, her willingness to listen to our needs. I would and do recommend Moonstone.”

Simone Berger – Univation

“Moonstone PR is great to work with. Lisa is professional, friendly and fun. She communicates well and responds on time. She ensures that you get what you ask for and goes above and beyond to help achieve this. I am always impressed by her dedication and ease when working with her.”

Stephanie Greenland – Psychometrist

“Lisa takes great effort in every task she takes on, big or small. She is highly creative and knows all the tricks in getting your brand and business out there.”

Stephen Volker – MD of Golf Click

“I would like to express how great my experience is working with Lisa Spruyt on various social media and marketing projects. She has been a great help towards my company, Platform23 – assisting us with various PR and copywriting work. I believe her to be greatly reliable, focused, and creative.”

Tania de Vos – Platform23 Director

“Lisa and her team are committed and eager to work. I enjoy working with them and knowing my business is in good hands.“

Johanni Meiring – Owner of Parent Reality & Redigm Coaching


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